The Thesis
We believe in building fast, failing faster.
Deadpixel isn't just a company. It's an experiment engine.
We run on a single principle:
Failure = Feedback
→ Feedback = Knowledge
→ Knowledge = Power.
That's why we’ve built a full-time experimentation lab.
We break things on purpose.
We ship prototypes weekly.
We chase signal — not perfection.
Because success isn't an outcome.
It's a rate.
People First
Glitches, Not Features.
We don’t overthink. We ship sharp.
Each product must:
• Solve a real problem
• Have a glitch (a twist that makes it memorable)
• Connect to our stack
• Be buildable in under 4 weeks
• Feel cultural, not corporate
We don’t do roadmaps.
We do seasons.
Theme → Build → Launch → Reflect → Reset.
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The Stack
Every Product Lives in Layers.
Every product lives in at least two of these layers:
Infrastructure
Foundations for other builders (e.g. PingReady, Identity tools)
Catalysts
Tiny utilities that drive action (e.g. Check-ins, testimonial bots)
Artifacts
Story-driven pieces that spread our mythos (e.g. Manifestos, rituals)
Nothing lives in isolation.
Each product strengthens the rest.
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The Culture
You don’t fit in here. You break out.
We don’t chase unicorns, we empower wild horses.
When you build with us, you don’t just ship code — you join a ritual.
Every builder gets:
• A pixel badge
• A launch ritual
• A story in the network
Work can be art.
Tools can be protest.
And launching is a form of belonging.
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Join